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The IHRSA Health Club Consumer Report: 2010 Health Club Activity, Usage, Trends & Analysis
The IHRSA Health Club Consumer Report: 2010 Health Club Activity, Usage, Trends & Analysis

The IHRSA Health Club Consumer Report: 2010 Health Club Activity, Usage, Trends & Analysis

Author: Presented by IHRSA / Sports Marketing Surveys
Length: 27 pages
Published: 2010
Format: PDF

Product Code: 545-2010
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Price $39.95
Member Price $19.95
The IHRSA Health Club Consumer Report: 2010 Health Club Activity, Usage, Trends & Analysis, published in November 2010 by IHRSA and Sports Marketing Surveys, provides detailed insight into the metrics, participation trends, and demographics of both member and non-member consumers in American fitness facilities. It covers member and consumer information including demographics, income, membership history, attendance, equipment usage, activity participation rates, and PRIZM profiles. Activity participation and PRIZM profiles are analyzed to help club operators design profitable marketing initiatives to engage current and potential consumers. The report also includes the health club participation index, which provides key information on consumers’ usage trends. It is based on analysis of 40,141 online interviews that were carried out with a nationwide sample of individuals and households in early 2010.