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The IHRSA Member Retention Report (Volume 3, Issue 2)



Author: Presented by IHRSA
Length: 6 pages
Published: 2015
Format: PDF

Product Code: MRR-Fall2015
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The IHRSA Member Retention Report is a publication series designed to help club operators improve efforts around membership retention. Powered by The Retention People, this edition (Volume 3: Issue 2) explores the impact of the Net Promoter ScoreĀ® on club member retention. Based on a survey of more than 10,000 health club members, this report examines how club communication strategy and member progress with goals vary between Promoters and Detractors. Also included is an analysis of which club hassles, such as cancelled classes and broken equipment, and uplifts, including staff interaction and new equipment/classes, impact members the most.